Each consumer review is verified for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the products being reviewed.
The verification is done by sending individualised links to consumers after completing an online order, which lead to an online review form and ensure that access to the review function is only granted to consumers who have actually purchased a product and also by making the possibility of submitting a review dependent on a prior login to a registered customer account from which a purchase has been made.
We use Trustpilot as an independent service provider for obtaining reviews. Trustpilot has taken steps to ensure that these are genuine reviews. More information
Trustpilot works around the clock to combat fake reviews. More information
The reviews are not checked for authenticity before they are published. They can therefore also come from consumers who have not actually purchased/used the rated products.